ATASA (Tourist and Agricultural Association of Serra da Arada) is a socio-cultural community development and business non-profit association that aims to promote the region of Serra da Arada in the Parishes of Carvalhais and Candal. Its main focus is on tourism, agriculture and developing activities to bring these together, as well as working in the areas of the environment, culture, history and diverse heritage, seeking to safeguard, raise awareness, promote and disseminate the potential of the local community.

ATASA's mission is to look for new sources of study, promote and stimulate agriculture and tourism, working with local entrepreneurs, partners and the community, preserving traditions, helping local projects to gain momentum and estabilishing links. Its work also includes the preservation and dissemination of the local identity of the Serra da Arada territory, such as popular culture, endogenous products, gastronomy, landscapes, nature; these are the fundamental elements and values ​​that differentiates this community.

It is on the basis of these attributes ​​that ATASA values the Tradidanças Festival as an artistic-cultural project, which promotes ancestral knowledge crossed with contemporaneity, in a search of a cultural offer for the local community and general visitors alike.